Smile Arts of NY

How Americans Started Brushing their Teeth?

How Americans Started Brushing their Teeth

One day Claud Hopkins was pitched the idea for a frosty minty toothpaste called Pepsodent. Claud Hopkins was famous for being a marketing genius. He marketed Pepsodent in newspapers with a mail-in coupon for a free tube of Pepsodent.

In the 1900’s there were hundreds of salesmen selling powder toothpaste door to door. Most were unsuccessful, since less than 10% of Americans brushed their teeth at this time. Claud Hopkins advertising campaign was so successful that nearly 70% of Americans were brushing their teeth daily just 10 years after his first advertising campaign.

Thanks to Hopkin’s genius advertising, Americans caught on to the idea of having cleaners, healthier, whiter teeth and made this a part of their daily habits.

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About Dr. Peter Mann

Having completed NYU School of Dentistry and a General Residency program in Kings County hospital. Dr. Peter Mann has trained with some of the top world renowned dentists. Being recognized in 2009 with a fellowship award from the (ICOI) International Congress of Oral Implantology and in 2012 with a fellowship award from the (AGD) Academy of General Dentistry.

In 2009 Dr. Peter Mann decided it was time to achieve his vision by opening his dental office to provide outstanding dental services to NYC residents. Smile Arts of NY is located in the heart of Manhattan on E. 40th between Madison and Park ave.

Originally born in Ukraine, when iron curtain of communism collapsed his family took the opportunity to pursue the American dream by moving to New York. Dr. Peter Mann has lived in New York ever since, for over 33 years. His goal is to provide excellent dental experience for his fellow New Yorkers.

Dr. Mann lives minutes from the office. Patients undergoing treatment have his cell phone number and can always get in touch with any questions or concerns. It’s not unusual to see Dr. Mann arriving after hours to help a patient with an emergency.